ALO

Context
ALO's annual "Move into Wellness" campaign marks the new year and promotes the ALO Wellness Club, the brand's digital platform for movement, mindfulness and wellbeing. For the 2026 edition, ALO shot with brand ambassador Rosie Huntington-Whiteley at Chenot Palace Weggis, the Swiss longevity retreat on Lake Lucerne. The production combined an activewear and fashion shoot with original wellness content for the app: a 7-day reset ritual with daily videos covering Pilates with Laura Quinn, mindfulness and beauty with Bianca Melas, and recipes from the Chenot Palace kitchen, with Rosie as host throughout.

Role
Freelance Production Assistance:
✶ PreProduction: Location Scouting
✶ Production: On-Set Coordination

Client
ALO Yoga

Production
US: ALO
DE: WINDSTÆRKEZEHN
CH: Katharina Kaps Film + TV
Photography: Marie Schmidt (Campaign), Adrian Martin (BTS)

Media
Online Campaign & App Content

Year
2026