Hüsler Nest

Gute Nacht. Guten Tag. - Branding & Bildwelt

Blue sky with Hüsler Nest logo and text 'Gute Nacht. Guten Tag.'
Minimalist bedroom with large windows, bed, and natural light
Man and woman lying side by side, smiling, in a relaxed outdoor setting.

Context
Hüsler Nest, the Swiss natural bed manufacturer, undertook a full brand transformation with Jung von Matt ahead of its next growth phase. Strategy was sharpened by JvM BRAND IDENTITY and LEAP Partners; JvM LIMMAT developed the communications platform. The central idea, "Gute Nacht. Guten Tag.", extends the brand's relevance beyond the bedroom, anchored in a simple truth: a good night's sleep makes for a better day. The new identity rolled out across OOH, print, digital and a rebuilt website.

Results
✶ BOSW Bronze in Brand Experience (2024)

Role
Project Management:
✶ Creation Brand Claims & Print Concepts
✶ Creation Branding & Visual Guidelines
✶ Production Image Pool

Client
Hüsler Nest

Agency
Jung von Matt LIMMAT / BRAND IDENTITY / TECH

Production
Photography: POLARWIND

Year
2022

Hüsler Nest logo with the slogan "Gute Nacht. Guten Tag."
A couple sleeping peacefully in bed with sunlight streaming in, covered in white bedding.
A woman lying next to a man, smiling at him affectionately.

Coverage & Credits

horizont sticker
Label reading 'ORGANISATOR' with a curled corner.
persoenlich sticker
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