Kinderschutz Schweiz
Stumme Zeugen - Sensibilisierungskampagne
Context
"Stumme Zeugen" was the third consecutive awareness campaign Jung von Matt LIMMAT created for Kinderschutz Schweiz. Where previous editions had shown violence against children through the eyes of the children, their parents and their grandparents, this campaign shifted perspective to the one witness who sees everything and says nothing: the child's soft toy. The spots and OOH posters ran nationally in three languages, timed alongside a University of Freiburg study on physical and psychological violence in Swiss family life.
Results
✶ 200+ media mentions & 5.5M people reached
✶ APG Bronze in Poster of the Month Sept 2020;
Edi.20 Shortlist in Corporate Communication / Präventions- und Lernfilme
Role
Project Management:
✶ Video Production & Post-Production
✶ Digital & Print Asset Production
Client
Kinderschutz Schweiz
Agency
Jung von Matt LIMMAT
Production
Camera: Sean Fee
Production: Tasty Pictures
Media
TV, OOH, digital & print ads
Year
2020
Coverage & Credits
